Stakeholder debrief

Stakeholder debrief


From our initial stakeholder meeting, we sorted through company goals and identified who fokcus was as a brand.


Contextual Inquiries & User Interviews

*Due to privacy issues, I can only post this selfie at this particular location where we conducted a Contextual Inquiry and several User Interviews.

Affinity Map of Trends & Insights of
User Research

*Click on each photo to enlarge


From Empathy Map to Persona

Fokcus_ProjectOverview_finalv_Empathy Map.png
Fokcus Persona for Portfolio-01.png