Research

Stakeholder debrief

Stakeholder debrief

Brand

From our initial stakeholder meeting, we sorted through company goals and identified who fokcus was as a brand.

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Contextual Inquiries & User Interviews

*Due to privacy issues, I can only post this selfie at this particular location where we conducted a Contextual Inquiry and several User Interviews.

Affinity Map of Trends & Insights of
User Research

*Click on each photo to enlarge

 

From Empathy Map to Persona

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Fokcus Persona for Portfolio-01.png